Franck Provost Influence Event: Immersive Experience with 230° Spray
Sandra Marchand
When Franck Provost enhances its iconic product with spectacular scenography... on an ice rink
How to create a beauty influencer event that leaves a lasting impression? This was the challenge of the Franck Provost event dedicated to the 230° Spray, an immersive experience designed to charm and engage around fifty influencers during an exclusive gathering in Paris.
Conceived as a true sensory journey, this event successfully combined product innovation, spectacular staging, and shared moments, with the support of Table Festive, an event agency specializing in custom scenography.
An Event dedicated to an Iconic Product
In the highly competitive beauty industry, how can one stand out without resorting to the déjà vu? Franck Provost chose to respond with a strong experiential event, focused on the 230° Spray, essential for heat protection.
The objective was clear: to highlight the product's benefits while creating a memorable experience, capable of generating enthusiasm, social content, and true brand loyalty.
Why Opt for a Beauty Influencer Event?
In the age of social media, beauty brands need to create more than just a message: they must offer an experience.
A beauty influencer event not only allows for product presentation but, more importantly, brings it to life, making it tangible and desirable.
The stakes were twofold:
- Showcase the brand's professional expertise
- Offer influencers an experience to share with their communities
How do you create a desire to talk about a product? By placing it at the heart of an exclusive moment, designed to be photographed, filmed, and experienced.
Scenography on an Ice Rink: The Challenge of the Unusual
To orchestrate this event, Table Festive envisioned a custom scenography, true to Franck Provost's DNA: elegance, expertise, and modernity.
The challenge? To create an immersive experience... on an ice rink.
Upon arrival, guests discovered a transformed space where each corner contributed to the event's overall narrative. The goal: to create a fluid, intuitive, and inspiring journey, alternating between entertainment, product discoveries, and relaxation moments.
The strategic choice: An unusual venue that immediately captures attention and naturally generates conversation and social content.
The Hair Station: Expertise at the Heart of the Experience
At the center of the setup, the Franck Provost Hair Station Corner was an essential feature. Designed as a temporary salon, this space allowed guests to have their hair styled by professionals, while discovering the use of the 230° Spray in real-world conditions.
Why is this choice strategic?
Because it transforms the product into a concrete experience. Influencers don't just talk about it: they test it, feel it, and can attest to it authentically.
Custom furniture, mirrors, discreet yet elegant branding, and botanical touches reinforced this sense of a premium, intimate setting, conducive to discussions and content creation.
Complementary Corners for a Global Experience
A successful beauty influencer event relies on the diversity of experiences offered. Around the Hair Station, Table Festive designed several complementary spaces.
La Provençale Make Up Station
Express makeup touch-ups in a natural and soothing environment
Mixa Hydration Corner
A gentle break with quizzes, personalized advice, and product highlights
Why multiply experience points? Because it encourages movement, interaction, and the creation of varied content throughout the event.
The Ice Animation: When Product Becomes Art
How to surprise influencers accustomed to beauty events? By daring a spectacular staging.
The ice animation designed around the 230° Spray was one of the event's highlights. Presented under an ice dome as well as a monumental ice sculpture, the product became a true work of art.
This bold choice reinforced the key message: the 230° Spray protects from heat, while offering a strong visual, perfectly suited for social media.
Does a beauty influencer event necessarily have to be photogenic? Yes, more than ever. Every detail must be designed to inspire capturing and sharing the moment.
Catering Designed as an Experience
Because a beauty influencer event is also experienced through the senses, the catering part was designed as an animation in itself.
Corn dogs, mini vegetarian burgers, churros, cotton candy, and a candy bar: guests could eat while continuing to interact, film, and create content.
Why include culinary animations? Because they create moments of conviviality, encourage discussions, and extend the time spent at the venue.
Are You Organizing a Beauty Influencer Event?
Table Festive creates immersive experiences that transform your product launches into memorable moments. Spectacular scenography, seamless coordination, and emotion creation.
Tell us about your projectTable Festive, Conductor of the Event
Behind the fluidity and coherence of this event lies meticulous organizational work. Table Festive ensured complete coordination in collaboration with the influencer agency WOO:
- Logistics and technical installation
- Custom scenography adapted to the unusual venue
- Management of multiple service providers
- Coordination of animations
Table Festive's role? To transform a brand vision into a concrete reality, while ensuring a smooth experience for guests.
An Event Designed to Last
Beyond the moment, this Franck Provost event was designed as a long-term visibility lever.
The content generated by influencers extends the experience long after the day itself, strengthening the awareness of the 230° Spray within their communities.
The Event as an Influence Tool
This Franck Provost event perfectly illustrates how a brand can use events to create connections, desirability, and conversation around a product.
A beauty influencer event is not just a moment, it's a strategy. A strategy that Table Festive supports from A to Z, by designing custom experiences capable of making an impression and serving precise marketing objectives.