Lancôme Influence Event: Immersive Masterclass #MESSWITHLANCOME
Sandra Marchand
When Lancôme breaks makeup conventions through an exclusive influencer experience
As part of the international #MESSWITHLANCOME campaign, Lancôme envisioned an unconventional experience, designed as a creative manifesto for beauty influencers. An event where every detail was crafted to encourage self-expression, boldness, and creativity.
In collaboration with Table Festive and the influencer agency WOO, the brand invited a select group of content creators to an immersive masterclass at the heart of a place as aesthetic as it was inspiring: La Verrerie Rose.
The Objective: Create an Experiential and Differentiated Event
For Lancôme, the stakes were clear: go beyond the classic beauty masterclass format. It wasn't just about presenting products or techniques, but about conveying a vision, a mindset.
With the #MESSWITHLANCOME campaign, the brand encourages breaking established makeup rules, experimenting, mixing, repurposing, and having fun.
Influencer event objectives:
- Strengthen the emotional connection between the brand and influencers
- Encourage the creation of authentic and creative content
- Physically embody the bold DNA of the campaign
- Generate organic buzz on social media
An intimate, immersive, and highly designed format, conceived to make a lasting impression and create a strong memory.
A Strategic Collaboration Table Festive × WOO
To bring this vision to life, Lancôme partnered with two complementary entities.
WOO Agency: Influencer Strategy
Specializing in influencer strategies, WOO orchestrated the selection of invited profiles and the overall event dynamic. The choice fell on a small group of influencers to preserve the exclusivity of the experience.
This targeted approach allows for:
- Better appropriation of the brand message
- Higher quality content
- True creative freedom for creators
Table Festive: Scenography & Sensory Experience
For its part, Table Festive played a central role in the overall design of the experience. Much more than a simple event provider, Table Festive imagined a coherent, fluid, and inspiring scenography, where each space told a part of the #MESSWITHLANCOME story.
The objective: Create an Instagrammable, immersive, and welcoming event where influencers feel free to explore, create, and share.
A Sweet and Savory Food Area: A Moment for Sharing
Because a successful influencer event also involves the comfort and enjoyment of guests, Table Festive designed a sweet and savory food area that was both gourmet and aesthetic.
Far from a simple catering service, this space became a true place for breaks, exchanges, and conviviality. The carefully selected dishes also played with the visual codes of the event, blending colors, textures, and meticulous presentations.
Nearby, a beverage area highlighted Yoleau, an elegant and refreshing drink, perfectly in line with Lancôme's premium and lifestyle universe.
The #MESSWITHLANCOME Space: The Creative Core
The true central point of the event, the #MESSWITHLANCOME space alone embodied the campaign's message. Here, everything encouraged experimentation.
A wide selection of Lancôme makeup products was available to influencers, allowing them to test, mix, and repurpose traditional uses. No strict rules, no constraints: just the freedom to create.
To enhance the visual and immersive aspect, Table Festive designed a strong scenography:
- A wall of posters featuring Lancôme's iconic muses
- A messy table with makeup available, a nod to experimentation
- A deliberately unconventional ambiance, designed for photos and videos
- Strong and unconventional branding
This space was conceived as a decor in itself, perfectly adapted to the codes of Instagram and TikTok.
Personalized Goodies to Extend the Experience
In any influencer event, goodies play a key role: they extend the experience far beyond the actual day.
Influencers received a selection of pink goodies, entirely personalized with Lancôme's colors:
Objects that are both useful, aesthetic, and perfectly aligned with the brand's universe, designed to be naturally shared on social media.
A Personalized Photo Booth
To encourage content creation and offer an immediate souvenir to guests, a personalized Lancôme photo booth was installed at the heart of the event.
With its tailor-made dressing and strong visual identity, it allowed influencers to leave with branded photos, ready to be published.
A simple yet incredibly effective tool to amplify the visibility of the #MESSWITHLANCOME campaign.
Are You Organizing an Influencer Masterclass?
Table Festive creates immersive experiences that transform your beauty events into memorable moments. Creative scenography, fluid organization, and emotional creation.
Tell us about your projectAn Event Designed for People Above All
While this influencer event was obviously designed to generate content, it was above all conceived to create a true human connection.
The small group size, the freedom given to guests, and the quality of the welcome fostered genuine exchanges, far from standardized formats.
It is this approach, both strategic and sensitive, that makes all the difference. By focusing on emotion, creativity, and experience, Lancôme, Table Festive, and WOO succeeded in creating an event that resonates long-term.
A High Value-Added Influencer Event
With this immersive masterclass, Lancôme has created an exemplary influencer event, perfectly aligned with the current expectations of influencers and their communities.
Thanks to the collaboration between Table Festive, an expert in scenography and event experience, and WOO, a specialist in influence, the brand successfully transformed a simple meeting into a memorable experience.
An event that proves that, when well-conceived, an influencer event becomes a true lever for storytelling, engagement, and brand desire.